Lazy SEO/SEM

Learned a couple o' neat thing about SEO from a pro at one of the parties yesterday:

1) Make the organic SEO elements (title, metas, repeated text) different for each page of the site.

Seems obvious in retrospect, but when I create sites I generally ask my customer for one search phrase then simply apply that phrase to the entire site. And though historically that technique has been getting the job done it is now better practice to customize the SEO words and phrases for each page of the site.

2) Page rank can go up and down simply because of the search engine database (or datacenter) that the front end is accessing at any given moment.

There again, as an IT guy who's fairly well read, I should've put two and two together and realized that Google, Yahoo, MSN Live et. al. have enormous datacenters scattered hither and yon across the globe because a) redundancy is survival and b) load balancing is the only way to handle millions of queries at a time. And that affects the results returned for both paid and organic links.

'nuff said.